Product evaluation is a research area that focuses on assessing and analyzing the quality, performance, and usability of products. This can encompass a wide range of products, including consumer goods, technology, services, and more. The goal of product evaluation is to provide valuable insights to companies, designers, and consumers to improve the development and design of products. Researchers in this field may use various methods such as surveys, interviews, usability testing, and statistical analysis to evaluate products and gather feedback from users. Ultimately, product evaluation aims to ensure that products meet the needs and expectations of consumers and are successful in the marketplace.